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Fast Moving Consumer Goods (FMCG)

Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are low-cost products that are sold quickly, replaced, or fully used within a year, usually in a matter of days, weeks, or months – for example, soft drinks, toiletries and grocery items.

The FMCG Sector Group delivers expert insight into current industry trends, challenges and opportunities and requirements of FMCG businesses. Our teams integrate best practice knowledge and thought leadership globally to assist in every aspect of your real estate needs. By having a greater understanding of the issues affecting your business and aligning property requirements with business objectives and industry realities, we can help keep you stay ahead of the competition.

Some of the Real Estate Challenges Specific to the FMCG Sector Include:


  • Rising prices and the global economic slowdown is a concern for both manufacturing and logistics companies
  • The drive towards efficiency is high on the agend
  • Exporters are turning to emerging markets for growth opportunities
  • Growth prospects are still dominated by downside risks and the Euro-zone crisis remains a threat to exports and manufacturing
  • Focus is on generating productivity and innovation across products, processes, and service

How Can We Add Value?

The FMCG sector is facing increasing pressure to find greater business efficiencies and deliver against increasingly complex customer demands. Real estate is a key element of the business process and often represents a significant cost.

Our team of professionals include a mix of designers, project managers, change managers, facilities managers, transaction specialists and business consultants whose skills are combined to meet your varied and complex requirements across the globe. Some of the services we provide are:


From real estate due diligence for merger and acquisition activity, to location analysis and portfolio optimisation programmes, we help you deliver against your business objectives while reducing risk.

Corporate strategy

We help you optimise the value of your property while considering the impact on your firm’s balance sheet; implementing everything from global lease administration, lease abstraction and database management to strategic analysis and decision-making support.

Transaction management

Our transaction specialists can advise and facilitate smoother transactions, whether it’s a full property search and relocation or simply a lease renewal.

Project and change management

We help you deliver real estate projects on time, within budget, to specification and in keeping with organizational and people objectives. Our team can help you manage the implementation of projects – from fit-outs to new builds – as well as the impact on your operations and people, through extensive move management and change management services. Other services include design, project monitoring and consulting.

Facilities management

We use best-in-class processes, procedures, and technology to ensure your work environments are safe and highly-productive. Our teams help you balance costs, manage and mitigate operational risk, and achieve client Corporate Social Responsibility goals through progressive sustainability and energy management programs.


We help to reduce the environmental impact of your property to comply with legislation and to save costs.

Experience and Resources


Our FMCG clients benefit from an experienced team, including sector specialists in markets across Asia, the Americas, Europe and the Middle East; all backed by our global network of nearly 15,000 employees worldwide and our industry-leading technology and collaboration platforms.

We work with a broad range of clients within the FMCG sector, including Nestle, Unilever and Kraft Foods.